On August 2, 2025, the Łaciate brand celebrated its anniversary — 30 years on the market, 30 years in Polish homes, on family tables, and in the hearts of consumers.

This is more than just a milestone. It’s a symbol of durability, quality, and trust — built every day through relationships with consumers, retail partners, and those who have supported the brand’s development for decades.

Łaciate was launched in 1995 as the first UHT milk brand in Poland. It was immediately embraced by consumers and continues to hold a leading position in its category. Over the years, the brand has expanded its product range to include cream, lactose-free drinking yogurts, butter, cottage cheese, and cream cheese spreads — products that have become synonymous with freshness, natural quality, and everyday reliability.

Łaciate has received numerous awards — including Hit Handlu, Consumers’ Favorite Brand, Polagra Food Gold Medals, and the Highest Palatability distinction — becoming one of the most recognized symbols of the Polish dairy industry. It is also a strong ambassador for Polish exports. Today, Mlekpol’s products reach over 100 countries across six continents, with nearly 30% of its total production going to international markets.

Together with government officials, industry partners, and the Mlekpol team, we had the honor of celebrating this exceptional brand — one that has become a lasting part of the Polish food market.

Not in the spotlight, not on the label — but behind the scenes, among partners who have stood by Łaciate for over 30 years, supporting its journey into both domestic and global markets.

We returned from this celebration filled with reflection and pride — proud to have been part of it.

Our heartfelt congratulations go to the Mlekpol Management Board — for their courage, vision, and consistency in building Łaciate into a brand that spans generations.

We thank the Ministry of Agriculture, ARiMR, Agrocentrum, all the partners present on August 2, and Dorota Grabowska, Mlekpol’s Marketing Director, for the flawless organization of an event that will be long remembered.

This anniversary doesn’t close a chapter.

Quite the opposite — it opens the next one, with even more energy, responsibility, and awareness of the role that a brand can play in people’s daily lives.

Łaciate. 30 years of trust.